Hudson Yards fail: Related accidentally touts competitor in glossy Times ad WTC concourse featured in double-page insert
It ran in Sunday s New York Times, a double-page glossy insert touting all the benefits of Related Companies Hudson Yards and the Far West Side neighborhood it s given birth to.
There was a bit of a slip-up, however: The largest photo used in the insert one that was meant to showcase Hudson Yards fashion chops was in fact an image of the concourse beneath One World Trade Center, one of Hudson Yards biggest competitors in the office market.
The picture appears to have been shot at a September fashion show at the Lower Manhattan concourse as part of a New York Fashion Week event. It was likely purchased by an ad agen上海千花网交友 cy working on behalf of Related for its Hudson上海贵族宝贝 Yards campaign, sources said.
The two companies have been going head to head in a bid t阿拉爱上海同城 o court major tenants. Coach上海千花网龙凤论坛 , the first major tenant to sign at Hudson Yards, is slated to move in at the end of this month. The second phase of the 17 million-square-foot development will be primarily residential.
A spokesperson for Related was not immediately available for comment. Jordan Barowitz, a spo上海千花社区 kesperson for Durst, said only that imitation is the highest form of flattery.
Tags: Hudson Yards, Related Companies, world trade center
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